01
Fan Experience
Moments money can't buy
Unique experiences, meet & greets, a fan app with exclusive locker-room access, merchant discounts and promos, and gamified challenges — designed to deepen team engagement, not just earn points.
A fan membership platform for the NIL era.
Every Fan, Every Day.
First Team Capital turns the everyday spending of college sports fans into a meaningful, recurring NIL funding rail for their university — and gives those fans money-can't-buy experiences with a premium access card: exclusive content, member benefits, and a curated merchant promotion network.
~60M
Power 4 college sports fans
$40K
Avg. annual card spend per fan
$500B
Annual fan 'everyday spend'
$3.3B
NIL untapped opportunity
Our Mission
“To transform everyday spending into a force multiplier for college athletics — rewarding fans with exclusive access, and connecting merchants to the most passionate consumers in America.”
First Team Capital · Every Fan, Every Day
A triangle offense.
The platform brings together a premium access experience for fans, a curated merchant network, and a scaled NIL funding rail for universities — and connects them through a single card.
The platform
02
Merchant Programs
A blue-chip roster of elite partners.
Featured offer placement, bonus Fan Points with preferred partners, co-branded marketing, sponsored signup events, and fan-base analytics — direct access to the most engaged consumers in America.
03
NIL Funding
Everyday spend, game-day impact
NIL contribution on every swipe (higher with promo commitment), plus annual fees, custom-card revenue, round-ups and program events — projected at $9–11M of annual NIL contribution per 40K active cards.
Member access
What the card unlocks.
Membership is the product. The card is how you carry it. Each benefit is curated with the program and the merchant network — and earned through the act of being a fan.
- 01
Exclusive Content
Behind-the-scenes access from your program — locker room, practice, recruiting, and team voices not published anywhere else.
- 02
Member Benefits
Co-branded offers across the merchant network — meaningful rates and rewards in the categories fans already live in.
- 03
Premium Experiences
Money-can't-buy moments: closed practices, alumni events, on-field access, away-game travel — released to members first.
- 04
Team Impact
A clean, monthly view of exactly how much your spending contributed to your university's NIL program — and how it was applied.
NIL, reimagined
From hundreds of boosters to thousands of fans.
Today's NIL economy depends on a small group of wealthy donors and a handful of brand deals. Tomorrow's runs on the everyday spending of an entire fan base — at scale, with zero risk to the program.
Today
$1.4B
Thousands of wealthy boosters
$400M
Hundreds of brand deals
$500K
Tens of thousands of fan contributions
Tomorrow
Millions of fans putting billions of dollars to work as a force multiplier for their school.
Bring the platform to your university.
For athletic departments, collectives, alumni associations, merchant partners, and members of the press — we welcome an introduction.